What is Trees?
It’s a project to seed friendships, powered by the people-matching recipe discovered by my journalist dad. He used it to assemble invitation lists for the 2,546 Saturday dim sum brunches he hosted between 1966 and 2015.
I bring people together through gatherings, ranging from neighborhood lunches...
...to private-chef-equipped, multi-day destination retreats...
...to topic-focused audio chats.
Does it cost anything to participate?
If a gathering has costs — a restaurant bill or museum exhibit tickets, for example — the attendees cover them. Otherwise, participation is free.
What is your dad's people-matching recipe?
"Step 1: restrict the overall list to whip-smart, self-aware, non-performative people. Step 2: figure out which ones share a fourth common bond."
Who are you?
I'm Ted Pearlman.
I’m married to Allison, an architect. We live in Denver, Colorado, with our ridiculous twelfth-grader, Oscar, and our couch potato Newfoundland dog, Mabel.
I have a BA in Music (Cornell University ’90). Until 2012, I worked at technology companies, including Sony and IBM. From 2012 to 2020, I helped a small cadre of technology CEOs find specialists to tackle acute challenges.
Why do you call this Trees?
Eleven-year-old me called dad's brunch attendees 'trees' (long, silly story). Over the years, it became my code word for whip-smart, self-aware, non-performative people.
I think I know a tree. Can I send them your way?
Are you a tree?
No. Not smart enough.
Who created the illustration at the top of the page, under the logo?
The crazy-talented Howell Golson.
Can you tell me more about your dad?
See the section below.
Dad and his dad, Ted, had the same sense of humor. During the weekend and after school, working together in the family’s Brooklyn candy store, dad and Ted spent much of the time trying to make each other laugh. In the evening, they’d listen to radio comedy variety shows like Texaco Star Theater.
When dad was 14, Ted died of leukemia.
Instead of turning inward or rebelling, dad became doubly obsessed with making other people laugh. He started writing skits with his high school friends, modeled on the ones he heard on the radio.
In 1949, a year after high school, dad’s favorite comedian, Sid Caesar, got his first television show, the Admiral Broadway Review. By the time the first episode ended, dad had figured out what he wanted to do with his life. He was going to be a television comedy writer.
The next day, while working alongside his mom at the store, dad announced his plan —
“I’m going to be a comedy writer for Sid Caesar’s Admiral Broadway Review.”
She was not amused.
Dad, however, was dead serious. He began to practice by writing stand-up bits during the week and heading to the Catskills on the weekends (four hours each way, via subway, bus, and hitchhike) to hawk them to Borscht Belt comedians.
He was well on his way to a career as a television comedy writer. But the Korean War and the draft derailed him. Dad wanted to avoid combat at all costs, so he put his aspirations on hold and enlisted. With a plan.
Having grown up in the rough, ethnically divided neighborhoods of post-depression Brooklyn, and being the man of the house from age 14, he was exceptionally street smart. He’d learned to quickly assess people and their motivations, avoid pickpockets, trade favors, and talk himself out of any pickle.
He was also conversant in Russian, which his parents had spoken at home when he was small.
All of this gave dad the idea to apply to the US Army Language School (now called the Defense Language Institute) in Monterey, California. This, he schemed, would enable him to finally become fluent in Russian, meet cute girls on the beach, and groom himself for a commission as an Army intelligence officer in charge of recruiting and handling Soviet spies. A safe 4000+ miles from armed combat.
13 years later, after his stint in the Army, a masters degree in Russian studies from NYU, another in journalism from Columbia, and a bunch of positions at small city papers, he landed his dream job as an editor for The New York Times.
Right after he got to The Times, however, an old friend from his days inside the Borscht Belt landed a job as a writer for Get Smart, a TV comedy about a bumbling secret agent.
It seemed like some kind of omen to dad, and, for a few weeks, he contemplated sacrificing his career as a journalist to follow his friend out to Hollywood. But my mom, a dyed-in-the-wool eastcoaster, understandably didn’t want to move to California.
Funny enough, dad did eventually become a bonafide TV comedy writer (while still somehow remaining a serious journalist) when Reuven Frank, the President of NBC News, recruited him to join Weekend.
It was the first sardonic, long-form news show on network television, running once a month, in Saturday Night Live’s time slot, when SNL was taking the week off.
Below is an excerpt from an episode. Dad co-wrote the script. Still great (including the advertisements), despite the pops, clicks, and jitters.